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Google recently released a new Chrome extension called AdSense Publisher Toolbar, which allows you to see a snapshot of your earnings and account performance while you’re viewing your site.
It also includes ad overlays that describe the recent performance of specific ad units.  For more info on the extension at Inside AdSense blog .

Was going through the latest Google Adsense Newsletter and got excited when I saw

Start using Electronic Funds Transfer to receive your payments”

 

Went ahead and checked the list of countries supported.

http://support.google.com/adsense/bin/answer.py?hl=en-GB&answer=1316748#IT

 

India is not in the list. How about you?

 

 

How to start my own affiliate network or add affiliate tracking to site for in-house affiliate program?

If you want to start your own affiliate network quickly

http://www.hasoffers.com/ will be an option.

The other options are

idevaffiliate – http://www.idevdirect.com

hitpath – http://www.hitpath.com

directtrack – http://www.directtrack.com/

post affiliate pro – http://www.qualityunit.com/postaffiliatepro/

 

We can help you in setting up a full fledged site with these options. So please get in touch if you need help.

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Categories: Advertising, Articles, PPC

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How much to bid? This is an often asked question.

Ideally it should be based on the lifetime value of your customer. If you can’t calculate or rather if you are not in a position to calculate life time value of a customer then here are some thumb rules

1/3rd t0 1/2 of the Google recommended bid

1/100th of the average profit per product

1/10th the value the lead.

If you are testing or starting out use exact match only to figure out what works. Adjust the bids every 250-500 visitors at the adgroup level for the first one month.

 

 

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Categories: Advertising, Articles, PPC

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Set realistic daily budget -ie. based on what you can afford to spend
It should be set to allow you to generate enough clicks and gather valuable data.
For conservative daily budgets use exact match keywords or exact match and phrase match.
If you are using broad match – make sure that you watch your adwords account like a hawk to avoid bleeding.
P.S. Ensure that you have conversion tracking in place so that you can calculate ROI/profits.