Google Adwords

Attracting and augmenting traffic on a pay per click basis is what the Google Adwords or Google's pay-per-click (PPC) option usually does. This will eventually lead to high ranking in Search Engines. You will be charged a definite amount whenever a person surfing the Internet clicks on your website.

A lot of acronyms and jargon are associated with Google adwords. A few among them are

Cost-per-click (CPC)
The CPC pricing model charges for each click on your ads. It happens sometimes that your ad is displayed for a search enquiry but users don’t choose to click it. In such cases no costs will be incurred.

Cost-per-thousand impressions (CPM)
Each time your ad is diplayed, Adwords will charge your account; no matter whether a user clicks on it or not. The CPM model executes this kind of pricing. You make your bid on each 1000 impressions your ad receives.

Quality Score
The very basis for manipulating the quality of your keyword and determining your minimum bid; that’s what quality score is all about. It is your keyword’s click- through rate, otherwise known as CTR that decides the quality score. Relevance of your ad text historical keyword performances and other relevancy factors plays an equal role in determining the quality score. The higher your Quality Score, the lower your minimum bid and price you will pay per click.

Minimum bid
Based on its quality, a given keyword will be assigned in your account, a particular amount. This is minimum bid. The minimum bid is usually the least amount you can pay per click in order for your keyword to show ads.

Click-through Rate (CTR)
It’s a standard measure that shows you how your ads are performing. When your ads are more relevant, users will invariably click on them. This will result in a higher CTR.
Number of ad clicks/number of impressions x 100: this is how the system calculates your CTR.

NetVenture to help you with your Google adwords advertising
We make it a point to provide our clients with the best return on investment. To ensure this, we work hand in hand with the world’s leading pay per click advertising provider. Click the link below to learn more about how NetVenture can help you with your pay per click campaign in Google, Yahoo and MSN.