Logo plays a crucial role in establishing your business as a brand and in increasing its popularity and recognition. There is no point in creating a so-called logo so as to skip expenses as long as a logo is a visual and somewhat virtual representation of your business. The company logo represents every aspect of your business and reflects the very attitude and objective of your business. A professionally designed logo really matters. So never think it as a loss if your logo demands so much of time and a fairly big amount of money! Your logo should be designed in such a way that at the very first glimpse, it should remind the corporate world of nothing but “your business”. The design process should be given such serious consideration during the strategic planning phase that the final logo should ensure the apt and effective reflection of the main objective of your business. A suitable logo decides the destiny of your business to a considerable extend.