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Adwords PPC Daily Budget Rules

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Set realistic daily budget -ie. based on what you can afford to spend
It should be set to allow you to generate enough clicks and gather valuable data.
For conservative daily budgets use exact match keywords or exact match and phrase match.
If you are using broad match – make sure that you watch your adwords account like a hawk to avoid bleeding.
P.S. Ensure that you have conversion tracking in place so that you can calculate ROI/profits.

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