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Google Farmer Update Implications

Farmer update ,rolled out in Feb 2011,is aimed at content farms ie. sites that copy content from other sources. So if you content is not unique then you are affected by this. As for ecommerce sites,if your product descriptions are copied verbatim from wholesalers product catalog you may be in trouble. Now how can you…

Automate Magento Shopping Cart – Product Import Script

A script for automating product feed import into a Magento shop has been developed recently. Following were the requirements Download and process .txt files from another server(merchant) via FTP. Only latest files have to be picked up via FTP. The files will have a date suffix to help the FTP script to identify which ones…

How to get more traffic to ecommerce sites?

One of the obvious ways to get more traffic to an ecommerce site is to add more pages. I hear you ask, how? The answer is by adding proper categories and sub-categories. In the case of one of our clients we found that the best converting keyword was something “widgets for men”. We found it…

How to title articles or even come up ideas for articles fast?

One of writers was struggling to come up with article titles(writers block?!!) so we had to find a quick way to come up with titles and the answer turned out to be Wordtracker Keywords Question Tool http://labs.wordtracker.com/keyword-questions Enter your keyword to find questions relevant to your topic that people are asking around the world. As…

Copywriting Recommended Reading

Recently we had to create a classic long sales copy for one of our clients so had to dig up list of books/sites to read, thought it would be useful to post for everyone’s benefit. So here you go. Scientific Advertising -by Claude Hopkins The Robert Collier Letter Book -by Robert Collier Tested Advertising Methods-by…

Federal Bank Payment Gateway Integration

We are the first to integrate federal bank payment gateway! Federal Bank recently launched payment gateway for online merchants and we had the opportunity to work with ayurvedaforall to integrate this. The integration was pretty straight forward and we went live in 5 days. Site http://www.ayurvedaforall.in

The Best Multivendor Shopping Cart

Recently, for a client , we had to hunt for a reasonably priced multi vendor shopping cart. The client had chosen Shopperspress as the solution but it didn’t support multiple vendors and associated features. Other than multi-vendor features the shopping cart also needed to be PCI Compliant. x-cart scored here. Some of the key features…

CCNOW Integration With OSCommerce

CCNOW is one payment gateway/processor which accepts herbal or alternative medicine sites. Ayurvedaforall.com, arguably the largest ayurvedic  shopping portal, was struggling to find a payment processor other than paypal and we zeroed in CCNOW as the possible solution. However OSCommerce(the shopping cart used by Ayurvedaforall) didn’t have an available addon for CCNOW. We developed a…

CCNOW Interspire Integration

Interspire Shopping Cart doesn’t provide an out of the box interface with CCNOW and we had to develop a module from scratch for this. So, if you are looking for a quick solution to integrate CCNOW with Interspire please get it touch. If you are wondering what Interspire is , it is in our opinion…

Heartland Payment System With Virtuemart – A Challenging Project

Recently we finished HPS payment gateway integration with Joomla-Virtuemart. It was a challenge in itself as HPS systems are not allowed to be accessed from outside the US. So we had to come up with this innovative idea of setting up a PC in US with logmeinpro to test and integrate the code we developed….

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