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Category archive: PPC

How much bid per click – Adwords, MSN, Yahoo or any PPC Ad Network?

How much to bid? This is an often asked question. Ideally it should be based on the lifetime value of your customer. If you can’t calculate or rather if you are not in a position to calculate life time value of a customer then here are some thumb rules 1/3rd t0 1/2 of the Google…

Adwords PPC Daily Budget Rules

Set realistic daily budget -ie. based on what you can afford to spend It should be set to allow you to generate enough clicks and gather valuable data. For conservative daily budgets use exact match keywords or exact match and phrase match. If you are using broad match – make sure that you watch your…

Where to place your ads or call to action for best effect

Have you ever wondered which are the ideal places on a page for placing the ads or call to action? Here is the answer from Google for a sample layout. Needless to say Google insists on putting the users first. Here is tool to show click heat map of web pages ClickHeat Map If you…

Men are better buyers

I have been analyzing a PPC campaign for over a month and find that keywords variations with “for men” convert better than those with “for women”. ie. The keyword widgets for men converts better than widgets for women This is particularly true for higher ticket items. What does it mean, men are more impulsive buyers…

Block Adsense Spammers – Groupon,Livingsocial etc to improve your CTR

Is your Adsense CTR low – then your site is probably being spammed with ads from Groupon, Livingsocial etc It most cases these spammer sites have no relation to the content your site and hence they help only in creating visibility or mind share for these companies with obvious deep pockets. Since clicks = clinks…

How to get more traffic to ecommerce sites?

One of the obvious ways to get more traffic to an ecommerce site is to add more pages. I hear you ask, how? The answer is by adding proper categories and sub-categories. In the case of one of our clients we found that the best converting keyword was something “widgets for men”. We found it…

Top 10 Pay Per Click Search Engines

Google Adwords – Biggest Ad Network in the world. MSN Adcenter or Bing/Yahoo Search Marketing – A Bing and Yahoo merger makes them the second biggest player. Ask Sponsored Listings – Arguably the third largest player now after MSN/YSM merger. 7Search.com – One of the very best 2nd tier search engines available. Miva Network –…

How to move an adgroup from one campaign to another

The answer is Google Adwords Editor. The steps are as below Connect Adwords Editor to the right account. Pull down relevant campaign(s) Create a new campaign in Adwords editor with the right settings(daily budget,location,networks etc) Drag and drop the adgroup from source to target campaign. Post the changes and you are set.

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