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Copywriting Recommended Reading

Post 56 of 72

Recently we had to create a classic long sales copy for one of our clients so had to dig up list of books/sites to read, thought it would be useful to post for everyone’s benefit. So here you go.

Scientific Advertising -by Claude Hopkins

The Robert Collier Letter Book -by Robert Collier

Tested Advertising Methods-by John Caples

How To Write A Good Advertisement-by Vic Schwab

The Gary Halbert Letter (all back issues) -by Gary Halbert

The Boron Letters – by Gary Halbert

The Lazy Man’s Way to Riches -by Joe Karbo

Break-Through Advertising -by Eugene M. Schwartz

7-Steps To Freedom -by Ben Suarez

The sales letter has not not gone live yet. Will be posting it soon.