Recently we had to create a classic long sales copy for one of our clients so had to dig up list of books/sites to read, thought it would be useful to post for everyone’s benefit. So here you go.
Scientific Advertising -by Claude Hopkins
The Robert Collier Letter Book -by Robert Collier
Tested Advertising Methods-by John Caples
How To Write A Good Advertisement-by Vic Schwab
The Gary Halbert Letter (all back issues) -by Gary Halbert
The Boron Letters – by Gary Halbert
The Lazy Man’s Way to Riches -by Joe Karbo
Break-Through Advertising -by Eugene M. Schwartz
7-Steps To Freedom -by Ben Suarez
The sales letter has not not gone live yet. Will be posting it soon.