Google Search Plus Your World is introduced as a way to socialize your search results. Ofcourse the data for this comes from Google+
Personal Results – Brings Google+ photos and pictures to the search results.
Profiles in Search Brings people’s profiles into the search results so that you can find or locate them easily.
People and Pages – Helps you find and connect with prominent people related to your search term.
What is the significance of Google Search Plus Your World for Businesses?
Google, rigth now, uses general keyword matches to decide what shows up in the personalised results. This means you could rank on top of the search results of a user’s page, in your circle, if you have posted content related to the keyword even if your content only shares a few words in common with the search query.
What does this mean?
This means you need to have more people in your Google+ circle. Will help with brand awareness and funneling of traffic to your site.
Go ahead and build your Google+ circle! Need help? Please do get in touch.
Watch this video to know more