Google and other search engines are making it harder for websites that have a lowconversion rate to rank highly in search results. We’ve also seen a steady decline in thenumber of visitors to websites with extremely high bounce rates. It’s clear that users expect your website to be user-friendly, fast, and above all else, useful. Whether you sell products or services, visitors need to be able to find what they’re looking for as quickly as possible. The conversion rate is an indicator of how successful your site is at helping visitors do what they want to do when they visit your site. If you’re not happy with yoursite’s current conversion rate, don’t worry! By following these 5 tips you can boost your conversion rate and get more potential customers buying from you – or booking services from you – faster than ever before.
Make Your Website Fast
Before you do anything else on your site, make sure it loads quickly. This is true for almost any kind of website. However, it’s a growing trend that visitors want their information quickly and efficiently. The trend of instant gratification has hit the internet, and if your site takes too long to load, expect to lose potential customers. A survey revealed that 41% of online shoppers expect a website to load in two seconds or less. If you have a slower-loading website, you’re losing customers. How quickly your website loads depends on a mix of factors like server speed, your hosting company, and the amount of content on your site. If you want to speed up your site, check with your hosting company to see if you can upgrade your plan to get a faster server. Alternatively, you can host your website on a Content Delivery Network (CDN). A CDN is a service that hosts your website on servers around the world, so it’s closer to your visitors. That’s why websites hosted on CDNs load faster. If you’re not happy with your current hosting provider, consider switching to a company that specializes in speedy server speeds.
Always Have a Call-to-Action
A call-to-action (CTA) is a link or button you add to your site’s pages that prompt your visitors to take a specific action, like signing up for your email list, purchasing a product, or scheduling an appointment. You should always include a CTA on every page of your website
– even your homepage. You don’t want to create a website that’s just for browsing. Your visitors come to your site for a particular reason. You should prompt them to take the next step toward accomplishing their goal as quickly as possible. If you’re not sure what should go in your CTA, think about what your visitors want from your site. Do they want to buy something? Do they want to download a PDF or ebook? Do they want to sign up for your email list? Whatever they’re after, make sure they always know where they can click to get it. You don’t need to fill your website with a million CTAs but put them in the right places to drive your visitors’ actions.
Be Clear About What You’re Selling or Providing
Your visitors are looking for a solution to a problem they have. Be specific with what you’re offering to solve that problem. Your website is your chance to tell your potential customers what problem you solve, and how you solve it. You can also use your website to explain who you are and how long you’ve been in business. For example, if your business is a plumbing company, don’t just say, “We fix broken pipes.” Instead, you want to be very specific about the problem you solve and how you solve it. Say something like, “We fix clogged or broken pipes in bathrooms, kitchens, and other common areas of the home in under an hour.” By being specific about the product or service you offer and how it solves your customer’s problems, you make it a lot easier for them to choose you over your competition.
High-Quality Images and Videos
As we said earlier, the internet is an incredibly visual world. More and more people are choosing to browse websites and make purchases online. As a result, you need to have compelling images and videos on your website to keep people interested enough to stay and read your site. You don’t have to hire a professional photographer or videographer to have good images on your site. You can also use stock photos and videos that are available for free or on low-fee
sites like Unsplash, Shutterstock, and Envato. These free or cheap images and videos can really make your site pop. They give your site a higher level of professionalism and make it more attractive to potential customers. Videos are even better. People are more likely to purchase from you if they can see your product or service in action. You can shoot videos for your company or for individual products or services, or you can use stock videos. This way, you can show off what you offer without breaking the bank.
A/B test your website’s most important pages
A/B testing is when you create two different versions of a certain page on your site and let Google track which one performs better. You then use that data to improve your site and make it even more effective. A/B testing is a great way to increase your conversion rate and figure out what works best for your website without having to guess. For example, you might create two different sign-up forms for your lead generation. One includes more questions about the visitor and the other one doesn’t. After a few weeks, you can see which one performs better. You can then keep the one that led to more inquiry sign-ups and replace the one that didn’t work as well. By A/B testing your website’s most important pages, you’ll know what works and what doesn’t.
Summing Up: Don’t Be Afraid to Ask for the Sale
Even though it might seem obvious, this is quite significant. You should always include a call to action somewhere on your site where you ask your customers to buy something. While you don’t want to be too pushy, you also don’t want to be wishy-washy. Ask your customers to purchase something on your site, and make it easy for them to do so. You can also try a few different methods to get your customers to buy. First, you can offer a discount or special promotion for those who make a purchase on your website. You might also include a countdown timer that shows how long the offer or promotion lasts. Another thing you can do to get your customers to buy is set up an auto-responder email sequence. This is when you send an automated email to anyone who signs up for your mailing list. This email is a great way to introduce yourself, encourage people to stay engaged with your emails, and make them feel special. When you ask for a sale, be sure to emphasize that your customer’s information is protected on your site. You don’t want to scare visitors away by being too pushy.