5 Tips for Designing a Prospect-Focused School Website

Tips for school website designing

Is your school website design generating enough leads to achieve the desired enrollment goals? If you answered NO, it’s high time to rethink your website design. A website is a powerful marketing tool for every business, regardless of size. A well-designed website can help you effectively carry out your school marketing strategy.

While designing a school website can be challenging, it doesn’t have to be. A website should be customer-centric, meaning that it should answer all the prospect’s queries. After all, parents visit a school website before admission.

Most people believe that a school website design should be responsive and attractive. While it is true to some extent, a responsive website design won’t guarantee the desired number of leads. However, when designing a website, you shouldn’t solely focus on the design. Instead, you must also consider delivering quality content.

So, are you seeking ways to engage more visitors to your school website? To make it easier for you, here we will discuss the top 5 tips for education website design. So, let’s get started:

1. Add Social Media Feeds

Having a social media presence is a must for your business. It helps to attract users and keep them updated on the new happenings. For example, if you had an event on your premises, the users will be praising your event by commenting on your posts and other business pages.

While users are already talking about your school and the event, you can create a separate social media feed section on your website that displays all the positive comments. Adding these types of features to your website will attract more users and encourage them to take action.

2. A Well-Designed Contact Form

Indeed, a contact form is the most essential element of a school website. After all, it helps the users to connect with your business and ask queries. However, the school website design has a FAQ section, but it is not that effective. Although having a FAQ is great, still users might have some queries.

Thereby, adding a contact form can be your wise move. In your contact form, you should add a section that allows the visitors to write their queries. A content form also helps in getting your site visitor’s details to reach out to them in the future.

By adding a well-designed contact form to your education website design, you can easily enhance the users’ website experience and encourage your site visitors to complete filling out the final form.

3. Don’t Overlook The “About Us” Page

Believe it or not, the “about us” page of your school website design says a lot about your school. It will help to attract users and will give a deep insight into what your school is all about and how it is different from others. For that reason, having a well-designed about us page is a must.

The about us page or our school page allows you to communicate your values along with your achievements, goals, and things that set your school apart from others.

Apart from that, make sure to structure the content to make it easy for users to access and interact with your website.

4. Add A School Calendar

As we live in the digital world, modern technologies have taken over a world like a storm – and school website design is no exception. In the past, calls and emails were the only sources to give information to the parents and the students. But things have changed today, thanks to modern technologies.

Thereby, having an organized calendar on your website will make things easy for the parents as well as students to get every important information with a few clicks. By looking at the calendar on the website, it becomes easy for students to find the event dates to participate.

5. Leverage The Power of Video Content

Video content is on the rise, and it shows no signs of slowing down. Today, most users prefer video content over plain text content.

When it comes to school website design, make sure to add small videos to highlight the crucial aspects of your school. By adding videos of your school, you can easily make your users aware of your services and achievements.

You can create and offer any kind of video defining your establishment, your school environment, services, achievements, and more.


Indeed, creating an effective school website design takes a lot of time and effort. Also, the education industry is becoming highly competitive and you have to take action at the earliest. The website you create should be responsive and solve all the parent’s queries.

So, are you looking to create the best school website design?

We are a leading website development company in India where we offer top-notch website design for schools to our clients globally. We have a team of experts who have a deep understanding of what a great education website design should look like.

Fill out the inquiry form below and our experts will reach out to you with an effective website designing and development plan!

Sameer Mohan - Founder & CEO of NetVenture Digital Solutions Pvt. Ltd.

A thorough professional and a natural leader, Sameer started his career in 1997 as a web designer in Dubai. Thanks to his enthusiasm and adeptness, Sameer transformed himself into a web developer and online marketing expert over a short time. As a goal-oriented leader with a positive outlook, immense experience of over 25 years, and the ability to think outside the box, Sameer is committed to giving his best in whatever he does.

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