If you found this article, you probably are struggling to boost your eCommerce sales. Don’t worry – you’re not alone! With more and more people shifting towards online shopping, every eCommerce business owner should have the right digital marketing strategy in place.
Digital marketing for eCommerce can enhance brand awareness, boost sales, generate revenue, and offer a tremendous shopping experience. Your primary goal should be to attract customers and repeat sales.
As more and more eCommerce stores are popping up every year, the industry has become tough and more competitive than ever. To outshine in this competitive industry, we’ve curated a list of digital marketing tactics you must undertake to outrank your competitors. So, let’s get going:
1. Stay Active On Social Media
Let’s face it: the usage of social media platforms is increasing at a fast pace. Social media is the best platform to engage with customers and receive direct feedback about your products and services.
To get the most out of social media marketing, you should keep an eye on your competitors and what strategies they are using to engage with customers and boost sales. It will give you a deep insight into the customer’s preferences and on which platform they’re most engaging.
Let’s say, your targeted audience is more engaging on Instagram than on Facebook, then you must implement the right strategies for Instagram to engage with your audience. To reap the benefits of social media, consistency is key. Posting images and videos daily, conducting a live session, and running paid ads on the platform can help you boost sales.
2. Never Overlook Email Marketing
When it comes to boosting eCommerce sales, email marketing is often overlooked by eCommerce business owners. It is digital marketing for eCommerce tactics which allows you to send personalized messages in ways other marketing campaigns cannot.
If you’re just starting with email marketing, build a powerful content marketing plan to introduce your brand to the subscribers right away. Tell your subscribers who you are and what your story is, while also telling them to whom you sell your products. Customers love to know where the brand comes from and how they fit into this brand’s story.
Some of the benefits of email marketing for eCommerce include:
- Get high ROI
- Uncover sales opportunities
- Save time
- Improve brand awareness
- Increase conversion with segmentation
3. Improve Your Product SEO
SEO is Search Engine Optimization, which is another digital marketing for eCommerce strategy to get higher rankings in search engines. SEO plays a crucial role in digital marketing, but one area of particular importance is your product pages. You want to ensure that your product pages are optimized enough to perform better than before.
Follow these tips to get the most out of your SEO efforts:
- Research high-volume keywords
- Rename images with keywords
- Add meta title, tags, and description
- Fix any broken links
- Compress images to improve page load speed
- Include keywords in the URL as well.
Start by making sure your website is mobile-friendly and is optimized for good page speed.
4. Tap Into Influencer Marketing
This is the continuation of the first point. Working with influencers on social media is the best strategy to accelerate your sales.
Influencers are people on social media who have high numbers of followers. These people can review your products on their social media to reach their loyal following. However, finding an influencer can be challenging. You must do your research and assess the analytics that influencers provide to make sure it’s the right fit for your products.
5. Make Your Store Mobile-Friendly
With the internet at the tip of our fingers, most users access eCommerce websites via their smartphones. To boost your sales, make sure your website is mobile-friendly.
Seeking professional help from a reputable web development agency can be your best bet. The experts will help you create a mobile-friendly website to improve search engine rankings and boost sales.
6. Leverage Artificial Intelligence
As we live in the world of modern technologies, you can leverage AI to boost your eCommerce sales. These modern technologies can help you predict customer behavior based on the users’ data.
Metrics such as bounce rate, engagement rate, and conversion rates can be tracked to gain valuable insights regarding your digital marketing for eCommerce strategy. You can gather as much data as you can to provide more targeted advertisements, emails, and product recommendations.
7. Automate With Chatbots
Leveraging a chatbot can enhance the users’ shopping experience. If a chatbot can answer all the queries of the customers, it can make the entire shopping experience much easier.
A chatbot acts as a sales representative and also informs the customers about new product launches and seasonal discounts.
8. Implement The Right Content Marketing Strategy
An effective eCommerce content marketing strategy can boost sustainable conversions. It is essential to create relevant and informational content which your audience is searching for continually.
Content for your website includes the home page, category pages, and product pages. Content marketing is content specifically geared to attract customers and is promoted to get their attention.
Digital marketing for eCommerce can help you outshine and stay ahead of your competitors. No matter what tactic you use, it is essential to regularly monitor your marketing efforts to get a deeper insight into what’s working and which area needs improvement.
We are a leading digital marketing and web development company in India, where we offer end-to-end digital marketing services to eCommerce store owners globally. We have a team of experienced industry professionals who are well-aware of all the eCommerce marketing tactics.