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How to Implement an eCommerce Website Redesign to Improve Conversions and Sales?

Several ecommerce businesses often decide to redesign their websites to make it user-friendly, easy to navigate or to make them look stunning to website visitors. However, ecommerce websites are often redesigned to increase online conversion rates. It is true that ecommerce website redesign can help your businesses to boost conversion rates. 

The average conversion rate of ecommerce websites is estimated to be around 3 percent. This means that it can be quite hard for ecommerce businesses to convert website visitors into customers. That said, if you consider the following tips when redesigning ecommerce sites, you might be able to increase sales and conversions. 

Ecommerce WordPress Website Redesign Tips For Increasing Conversion Rate 

It is crucial to remember that website redesign is not really a simple, quick, or easy process. eCommerce website designers will have to spend a considerable amount of their time and effort on website redesign projects. 

So, you will need to carefully plan and decide what you want to accomplish with the redesigning process. Here are a few website redesign tips that will help you boost your online conversion rate.

Improve Website Search 

Do you know that website visitors who are using the search bar on your ecommerce website are more likely to convert when compared to others. This is because visitors who are using the search bar will be more interested in making a purchase while other visitors would be browsing simply. 

A recent study revealed that approximately 30 percent of website visitors use website search on average. However, it is important to note that the percentage will be less or more based on where the search bar of your website is located. 

Here are some tips that will help you to optimize the site search experience of website visitors. 

  • Make it center and front
  • Make the search button pop out by changing its color
  • Ensure search results are accurate
  • The auto-complete function must be included
  • The semantic-based search feature must be used 

Optimize Exit Pages 

Exit pages on your websites are pages that visitors exit your website from. You will be able to easily find the exit pages on your website through Google Analytics. However, if you have not yet set up a Google Analytics account, then you should immediately set it up as fast as possible. 

Here are a few simple tips that will help you to properly optimize the exit page on your website. 

  • Update outdated content on the website
  • Fix broken links and other webpage errors
  • Add relevant internal links to website content 
  • Add a CTA 

You don’t have to do all of the above-mentioned things to optimize the exit page. You can choose to do either one or two things that make sense for your business or marketing plan.

Include Live Chat And Display Contact Info 

You will need to earn the trust of your customers if you want them to make purchases from your ecommerce website or online store. One of the simplest ways through which you can establish trust is to display contact information on the front page of your website. 

You should also consider including a live chat feature on the website, as it will help website visitors to easily clear their doubts and concerns. The live chat feature will also make your business look genuine to website visitors. In fact, thirty percent of customers expect the live chat support feature on websites. 

Several businesses have admitted that they were able to witness an increase in their online conversion rates after adding the live chat feature to their website. 

Gamify Your Ecommerce Store 

Gamification can be used as the technique of using video game elements within a non-video game type setting. For instance, several ecommerce stores often add progress bars to show online shoppers how close they are to getting a discount. So, if you are planning to redesign your website or store, it is best to include a few video game elements. 

It is important to realize that adding video game elements on your website will help you to tap into the natural psychology of people. In fact, it might even push people to make purchases in some cases. Here are a few simple but effective ways through which you can gamify your ecommerce store. 

  • Adding a game on the website 
  • Loyalty programs with badges and points
  • Progress bars
  • Rewarding customers with points for site or product reviews

Simplify Your Ecommerce Website 

Most of you would have probably visited websites that are not properly organized or designed. Such websites will have hundreds of different things going on and website visitors will have no clear idea on how to navigate through the website or what they should click on. Websites with such designs will be of no help to businesses these days. 

A recent study indicated that simplicity in website design will help businesses boost sales. Here are a few tips that will help you to make your website a lot more simple. 

  • Reduce categories to help visitors to easily browse through the website
  • Give lesser options to website visitors, especially on the checkout page
  • Include the one-click checkout option
  • Use colorful, obvious, and large CTAs

Final Thoughts 

Redesigning an ecommerce website can be tricky and complicated. That said, you will now be able to easily complete the website redesign process if you consider the above-listed tips. However, if you need help with your website redesign process, it is best to get in touch with an experienced and reliable ecommerce website design company like us.