When it comes to building a corporate website for your business, it is essential that you take the time to make sure that it is perfect. Your website is the first thing that people see when they look you up, so it needs to be as professional and eye-catching as possible. A well-designed site will help you stand out from your competitors and give visitors an idea of who you are and what you do straight away. To create a great-looking site that also helps your business, here are some of the essential features we think are critical for producing a positive impact on your audience. You should try integrating these elements into your new or existing website as soon as possible:
Equally Important – Your Company’s Branding
The overall branding of your site is just as important as any other design element. Your site needs to incorporate the colors, fonts, and logo that are associated with your company – including any catchphrases or slogans. Your corporate website needs to be a reflection of your business so that people see your brand and immediately recognize it. The colors that you choose will have a big impact on how people see your site. A recent study found that 92% of people say that color is the first thing that impacts their opinion of a brand. That’s why it’s important to choose colors that are consistent with your branding and that reflect well on your company.
High-Quality Content
Your content is what will keep visitors coming back to your website – it’s what keeps them interested. After they have seen your design, the next thing they are going to want to know about is your business and what you can do for them. Good content is essential for converting website visitors into customers. People have very short attention spans and don’t want to be distracted by an uninteresting design. They just want to know what you can do for them and how you can help. This is why it is so important to have high-quality content on your site. The content on your website needs to be concise and to the point, but also engaging and interesting. Visitors should be able to get the information they need from your site, but also want to stay on the page and keep reading. High-quality content is highly recommended while doing a corporate website design and make sure that it is plagiarism-free also.
Responsive Design
The majority of people who visit websites are using mobile devices like smartphones and tablets to do so. In fact, almost 60% of all web traffic is now mobile, with desktop being a close second place. Mobile traffic is also growing at a rapid rate – increasing by around 20% per year. You need to make sure that your site is a responsive web design and optimized for all devices so that your visitors can easily navigate it from their phones. This will boost the number of people who are able to access your site and see what you have to offer. It will also help to boost your SEO, as Google looks more favorably on sites that are easily accessible and viewable on all devices.
Video and Animations
Studies have shown that people remember things better when they are accompanied by some kind of visual aid. With this in mind, including animations and videos on your site can help to keep visitors engaged and make sure they remember what you have to offer. You can use videos to introduce your team or to show off your products in action or the people using them. You can also use animations to add some character to your corporate website and keep visitors’ attention focused on the screen.
Call-to-Actions
One of the most important parts of your website is the call-to-action buttons. These are the parts of your site where you invite people to take action and give you their contact information. Always consider a custom website design instead of a ready-made theme while developing your corporate website. There are a number of types of call-to-action buttons that you can use, such as These are essential for getting visitors to take the next step with your company. If you want to make sales through your site, you need to get your visitors to give you their information. The easiest way to do this is through your call-to-action buttons. If you want to increase the number of sales you make through your website, make sure that your call-to-action buttons are front and center on your page. They should be big and easily seen so that people can’t miss them.
Live Chat Featuring
Many people who visit your site will have questions that they want to be answered. Some might want to explore your products in more depth, while others might want information about your company or how you work. When you are developing the website, make sure that there are some ways for you to interact with your visitors. They might want to be able to ask questions about the products you offer or want to know more about what you can do for them. Live chat is a useful tool that allows you to interact with your visitors and it should be on the checklist for a professional website design. They can ask you questions and get those questions answered right away – without having to wait for an email response.
Clear Contact Information
In order to get the most out of your corporate website and the people who visit it, you need to make sure that they are able to contact you quickly. People who navigate your site are likely interested in what you offer; they just need to know how to get in touch with you. Make sure that you have a contact page that lists all of the information that people need to get in touch with you. Never forget to place your phone number, your address, and your email address on your contact page of the website. You should also make sure that you include a contact form on your site – so that people can quickly get in touch with you without having to leave their details. If you make it easy for people to get in touch with you, you will get more customers and have fewer abandoned carts. In fact, research has shown that 82% of customers say they expect a prompt response to their queries.
Conclusion
The website is the face of your business. It is how potential customers will first be exposed to what you do, and what you are about. It’s important to put a lot of time and thought into creating a website that is not just functional, but also beautiful and eye-catching. The best way to do this is to hire a professional web development company. They will be able to give you feedback on what works and what doesn’t and can help you create an effective and attractive corporate website that will help you succeed.
