Top 7 Elements of Modern Web Design That Drive Engagement

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You might have heard this phrase hundreds and thousands of times – “First impression is the last impression.” The same applies to your website design. A responsive website design not only boosts engagement but also enhances the users’ online experience.

Today, the users only care about their experience with a website. They quickly judge a website based on its design after visiting a landing page. For that reason, it is essential to have a responsive website design to attract users. To do that, you can seek professional help from a web design company in India to stand out from the competitors.

A website speaks a thousand words about your business. How your visitors sense and interact with your website really can make or break you.

With that in mind, here we will discuss the top elements of modern web design that will boost engagement in 2022 and beyond. Curious to know what these are? So, let’s get going:

1. Mobile-Friendly Layout

First of all, having a mobile-friendly website is the key to boosting engagement and driving more sales. Today, 9 out of 10 users access a website via their smartphone. In 2022, you can’t afford to miss this modern trend.

A mobile-friendly layout means a responsive website design. Responsive web design lets websites ‘adapt’ to different devices without compromising usability and user experience. Remember, Google only prefers to rank mobile-friendly websites.

Here, a web design company in India can help you create a mobile-friendly design.

2. Fast-Loading Pages

Speed matters a lot. Put yourself in the users’ shoes – will you ever visit a website that has slow loading pages? Obviously, it’s a big NO. Therefore, having a fast-loading website is essential to attract users and enhance their experience. Otherwise, they are more likely to move on to the other website, resulting in increasing your website’s bounce rate.

Today, websites are expected to load immediately, or they will be abandoned. Here are some of the simple ways to increase the website speed:

  • Optimize all images.
  • Choose a robust hosting environment.
  • Compress the files.

Any longer and you’ll lose users.

2. Calls To Action

Calls-to-action (CTA) are very much important for your website. Imagine users leaving your website without taking any action. Frustrating, isn’t it?

Add things like – ‘Click here to learn more’, ‘Order now’, ‘Sign up for the newsletter’, etc. Consider experimenting with different locations for your CTAs to get a clear insight into which areas of your website are perfect to put CTAs.

4. Intuitive Navigation

A bad user experience is when they can’t find the information which they are looking for. Today, users are impatient – they want all the information at their fingertips.

Therefore, make your website easy to navigate and help users find the relevant information on time. Headers and sub-headers should be visible, and lead to the promised destination. Also, consider adding a search bar as well. The search bar helps them access it with ease.

5. Add Social Media Buttons

Social media plays a crucial role in your marketing strategy. Simply adding social media buttons to your website can do wonders for your business. Social buttons are easy to add to your website. You can place them in your header, footer, navigation, or in the blog section.

By including these buttons, you make it easy for visitors to follow you on social media channels. If they like what they see on your page, they can follow you for updates — and they are more likely to return to your site.

6. Sensible Color Scheme

Choose a color that suits your business. However, using flashy colors can make it harder for users to navigate your website.

For example, if you visit Apple and Amazon, you won’t find a rainbow of colors – just one background color and one major accent color. The experts at a web design company in India can help you choose the right colors for your website.

7. White Space

White space is essential for modern websites. Using a balance of white space can make your website clean, organized, readable, and easy to navigate.

Remember – Less is more.

Therefore, ensure to leave plenty of white space around your website elements. By adding white space to your website, you’ll create a simpler design that boosts engagement.

Wrapping Up

Attracting visitors is not easy – and it’s not going to get easier anytime soon. However, keeping your website optimized with modern web designing trends can do wonders for your business.

So, are you ready to boost engagement on your website?

We are a leading web design company in India where we offer top-notch web development and designing and digital marketing services to our clients globally. We have a team of developers who excel in all the web development projects we take on board.

Fill out the inquiry form below and our experts will reach out with strong web designing strategies.

Sameer Mohan - Founder & CEO of NetVenture Digital Solutions Pvt. Ltd.

A thorough professional and a natural leader, Sameer started his career in 1997 as a web designer in Dubai. Thanks to his enthusiasm and adeptness, Sameer transformed himself into a web developer and online marketing expert over a short time. As a goal-oriented leader with a positive outlook, immense experience of over 25 years, and the ability to think outside the box, Sameer is committed to giving his best in whatever he does.

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