The global eCommerce industry has seen massive growth, especially during the pandemic, and it shows no signs of slowing down. Technology is known as the backbone of the eCommerce industry. Today, more and more people are leveraging modern technologies to streamline their online purchasing processes.
With this rapid shift towards online purchase, eCommerce store owners are seeking help from a professional eCommerce website development company to enhance the users’ shopping experience.
Research says that the eCommerce industry is expected to reach $4.2 trillion by 2025. Know that eCommerce is an ever-changing industry. New trends come up every year, which allows business owners to stand apart – and 2022 is not an exception.
With that in mind, let’s discuss some of the top trends that will define eCommerce in 2022 and beyond. However, you need to adapt to these new trends to survive in this competitive industry. Curious to know what these are? So, let’s get going:
Trend #1 – Voice Search
There’s no denying the fact that voice search saves a lot of time for searchers to search a product/service. It is predicted that the eCommerce sales will reach $19.5 by 2023. The numbers don’t lie! These stats indicate voice search will rule the eCommerce industry in 2022 and beyond.
So, if you’re an eCommerce store owner, you can’t afford to lose this trend. Otherwise, you can miss out on a lot of opportunities to boost sales and maximize revenue. Therefore, it is wise to hire an eCommerce website development company where experts will help you optimize your website for voice search.
Some of the benefits of voice search include:
● It offers a personalized shopping experience to online shoppers
● It is time-efficient
● It enables smart online shopping
Hence, by optimizing your website for voice search, you can boost your sales and outrank your competitors.
Trend #2 – Omnichannel Shopping
Limiting your marketing strategy to only one platform won’t help you drive sales. Instead, expanding your eCommerce marketing strategy across multiple marketplaces can do wonders for your business.
Research says that most consumers buy a product after they see it on different platforms. Also, they prefer to visit social media platforms to learn about a product and read reviews before making the final purchase.
Therefore, in 2022, omnichannel marketing will play a crucial role in accelerating eCommerce sales. Also, omnichannel marketing can help you attract new customers.
Trend #3 – New Payment Options
Modern technologies promise to enhance the users’ online shopping experience. And the payment is an essential part of that process. For that reason, you must think of adding new payment options to your customers at checkout and reducing cart abandonment.
Some payment options include:
● Digital wallets
● Mobile payments
Cryptocurrency is especially trendy, as companies become increasingly more open to blockchain tech and cryptocurrency as payment. You can seek help from an eCommerce website development company that will help you add multiple payment options to your website.
Trend #4 – VR Technology
VR is Virtual Reality, which allows users to get a 360-degree view of products online. In 2022, more and more retailers must use this powerful trend to offer a smart in-store experience.
Virtual showrooms allow customers to visit your store virtually from the comfort of their homes. They can browse through clothing racks, similar to being inside a store.
VR technology is another vital trend that you can’t afford to lose as customers prefer to try products virtually before purchasing. For example, most eyewear businesses use VR technology which allows users to try different eyewear and choose the one which suits them the best. These modern technologies not only enhance the customer experience but help business owners to enhance the brand reputation.
Trend #5 – Personalization
Personalization plays a crucial role in driving more sales and establishing relationships with your potential customers.
So, how to enhance the customer shopping experience? Know that automation is here to stay, and it can do wonders for your eCommerce business. Know that customers are impatient – and they want a quick solution for their queries. For that reason, you can integrate smart features in your website, such as chatbots, which can address the customers’ queries easily.
Additionally, you can send personalized messages and emails to your customers to boost sales. Leveraging the power of AI can help you send bulk emails to your customers regarding new product launches, season discounts, limited-time offers, etc.
Trend #6 – Social Media Marketing
Indeed, social media is the best place to attract and engage potential buyers. Today, more and more online shoppers plan to buy a product directly through the app in 2022. Therefore, leveraging social media can be your wise move to engage with customers and drive sales.
Another trend which recently gained huge popularity is live shopping. Today, Instagram and Facebook offer live streaming options where users can purchase the products directly from the app.
Many big players, such as Uniqlo, Tommy Hilfiger, etc., are using this feature and generating high conversions. However, now you can also use the live streaming feature, regardless of the size of your business.
It’s no secret that the eCommerce industry is evolving continually and becoming competitive every day. However, you need to adapt to the new trends to stay ahead of the competitors.
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