Why is Search Engine Optimization (SEO) So Important?

seo

There are about 650 million websites on the internet. Which also means getting discovered without a proper guidance in highly unlikely. Even though you have a great website, there are chances that the internet already has thousands of better optimised, search engine friendly websites. Luckily, it does not have to stay this way. All you need to do is optimize your website for search engines, which means that sooner or later, you will have to turn to the SEO.

With the ever evolving algorithm, Google is keeping business owners all over the world on their toes.
The emergence and rise of smartphones has reshaped the SEO over the last few years. In May 2015, Google reported that mobile searches had surpassed desktop searches on its search engine. Search on mobile device is growing in a rapid pace and it is not slowing down in the near future. This shift of search pattern from desktops to mobile devices have lead many business owners to develop their websites responsive or in other words compatible to all devices of varying sizes, from smartphones to tablets to desktop or notebooks. It is not surprising that many business owners are already getting the majority of their traffic into their websites from mobile devices. Mobile optimization is already extremely important in SEO strategies.

From keywords to voice search, there is no doubt that Google is the best search engine out there and its crawlers are getting advanced every minute, like it’s evolving. Lets just say it is rather close to an actual artificial intelligence (AI).

Why should I hire an agency, why can’t I do it myself?

After reading a few articles about SEO strategies in the internet makes one think that SEO is a not such a big thing. But SEO in its true sense is rather complex and it requires a lot of time to find out the right ways to get your website ranking to the top. One wrong strategy could bring down the ranking of your website causing serious loss of traffic, or in other terms, business.
With an algorithm update, the ranking factors change. Keeping up with the updates and improvising SEO strategy every time is impossible unless you are an SEO expert. Plus, you have to know what kind of SEO strategy is good for your website and what is not. For this SEO firms use professional analytics. There is plethora of blogs and guides on the internet, filled with a lot of NEGATIVE SEO techniques such as invisible text, spam links, and keyword stuffing etc which the search engines will penalize and downgrade your website. It will be much harder to upgrade your page rank once again, so DON’T even think of trying these techniques.

Yet having the right SEO agency still means being able to exploit the system to your own advantage.

Sameer Mohan - Founder & CEO of NetVenture Digital Solutions Pvt. Ltd.

A thorough professional and a natural leader, Sameer started his career in 1997 as a web designer in Dubai. Thanks to his enthusiasm and adeptness, Sameer transformed himself into a web developer and online marketing expert over a short time. As a goal-oriented leader with a positive outlook, immense experience of over 25 years, and the ability to think outside the box, Sameer is committed to giving his best in whatever he does.

Related Insights

Why Redesign a Website? How to Know When It’s Time to Revamp?

The internet is full of websites, so creating one more probably won’t help you stand out from the crowd. The same sites and services that were once cutting edge are almost laughably antiquated just a few years later. Keeping your site up-to-date with the latest technology, design trends, and user expectations is critical to its

Read More »
eCommerce Marketing Strategies

E-commerce Marketing Strategies: 5 Tips To Grow Your Sales Online

Most eCommerce business owners would have probably wondered what eCommerce marketing strategies are worth my investment and time. It doesn’t matter whether you are a new eCommerce business or an already established one, it is critical to have a clear understanding of the latest eCommerce marketing techniques and trends (eCommerce Web Design Companies).  Structuring and

Read More »
phone_with_cart

7 Key Benefits of m-Commerce for Businesses

What Is Mobile Commerce? M-Commerce or mobile commerce refers to the process of buying goods and services online through smartphones and tablets. It has increasingly become popular for so many reasons. m-Commerce has completely changed the way eCommerce business owners approach their consumers. With this rising popularity, most business owners seek eCommerce design services to

Read More »
Web Accessibility and Inclusivity

The impact of website accessibility and inclusivity on your business

Web inclusivity and accessibility are two aspects of website design that have become a matter of extreme importance in recent times. The world is changing and so are the demographics. As a business, it is imperative that your digital properties, your websites and apps, are accessible to all kinds of users irrespective of their region,

Read More »
Google-Adsense

Google Adsense Electronic Funds Transfer

Was going through the latest Google Adsense Newsletter and got excited when I saw “Start using Electronic Funds Transfer to receive your payments” Went ahead and checked the list of countries supported. http://support.google.com/adsense/bin/answer.py?hl=en-GB&answer=1316748#IT India is not in the list. How about you?

Read More »
10 Techniques to Speed Up the Loading of Your Website

10 Techniques to Speed Up the Loading of Your Website

Sites with fast loading speeds are becoming an increasingly important factor for users when they decide which websites to visit again or recommend to their friends. According to Google’s State of the Internet report, page load times are getting slower in almost every country on earth. If your website loads slowly, visitors will likely leave

Read More »

GET IN TOUCH

The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.