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Why is Search Engine Optimization (SEO) So Important?

There are about 650 million websites on the internet. Which also means getting discovered without a proper guidance in highly unlikely. Even though you have a great website, there are chances that the internet already has thousands of better optimised, search engine friendly websites. Luckily, it does not have to stay this way. All you need to do is optimize your website for search engines, which means that sooner or later, you will have to turn to the SEO.

With the ever evolving algorithm, Google is keeping business owners all over the world on their toes.
The emergence and rise of smartphones has reshaped the SEO over the last few years. In May 2015, Google reported that mobile searches had surpassed desktop searches on its search engine. Search on mobile device is growing in a rapid pace and it is not slowing down in the near future. This shift of search pattern from desktops to mobile devices have lead many business owners to develop their websites responsive or in other words compatible to all devices of varying sizes, from smartphones to tablets to desktop or notebooks. It is not surprising that many business owners are already getting the majority of their traffic into their websites from mobile devices. Mobile optimization is already extremely important in SEO strategies.

From keywords to voice search, there is no doubt that Google is the best search engine out there and its crawlers are getting advanced every minute, like it’s evolving. Lets just say it is rather close to an actual artificial intelligence (AI).

Why should I hire an agency, why can’t I do it myself?

After reading a few articles about SEO strategies in the internet makes one think that SEO is a not such a big thing. But SEO in its true sense is rather complex and it requires a lot of time to find out the right ways to get your website ranking to the top. One wrong strategy could bring down the ranking of your website causing serious loss of traffic, or in other terms, business.
With an algorithm update, the ranking factors change. Keeping up with the updates and improvising SEO strategy every time is impossible unless you are an SEO expert. Plus, you have to know what kind of SEO strategy is good for your website and what is not. For this SEO firms use professional analytics. There is plethora of blogs and guides on the internet, filled with a lot of NEGATIVE SEO techniques such as invisible text, spam links, and keyword stuffing etc which the search engines will penalize and downgrade your website. It will be much harder to upgrade your page rank once again, so DON’T even think of trying these techniques.

Yet having the right SEO agency still means being able to exploit the system to your own advantage.