The internet is full of websites, so creating one more probably won’t help you stand out from the crowd. The same sites and services that were once cutting edge are almost laughably antiquated just a few years later. Keeping your site up-to-date with the latest technology, design trends, and user expectations is critical to its success. Redesign a website for various reasons such as brand refreshment, increase conversion rates, or simply change the appearance of the website.
Redesigning a website is not something most businesses look forward to doing – after all, who wants to spend time and money on something that is so clearly broken? But if your site isn’t meeting user needs or doesn’t reflect your brand well enough, it’s time to take action. web development
Why Redesign a Website?A website redesign or “platform migration” (a fancy term for “we are moving our website to a new location and platform”) can be a very effective way to get more out of your online marketing strategy and provide better user experiences. Some reasons to consider a website redesign include:
- To refresh and reinvigorate a website that has gotten stale and is no longer doing its job. To change the visual identity of a company, product, or service.
- To change or improve the functionality of a website.
- To create a mobile-friendly version of a website that is currently not mobile-friendly.
- To unify branding across multiple platforms, such as a website and social media channels.
- Because the old website is broken, and it’s too costly to fix it.
Timing is EverythingThere is no “magic date” when you must redesign your site. Your website should be designed to last you years, and with the right strategy, that can be accomplished with few, if any, redesigns. If your business has come a long way since you launched your website, and the site is no longer meeting user expectations, a redesign is a good idea. The same goes if your site is holding you back from growing your business as much as you would like. If you’re getting a lot of complaints about your website, it’s time for a redesign. If you’ve given your website some time but the results aren’t quite what you expected, then that’s another good reason to consider redesigning your site. Make sure you’ve given your website a chance to succeed. It takes time for SEO-focused changes to take effect, and it takes time for users to adjust to a new design.Talk to us about for responsive website design Increase User Engagement The main goal of any website redesign is to increase engagement. You want your visitors to spend more time on your site, and you want them to feel more connected to your brand. A successful website is one that encourages visitors to interact with your company, learn more about what you do, and take action. Engagement with your website can be measured in many different ways. The most basic metric is the number of visitors you have each month. Other metrics include:
- How long do visitors stay on your site?
- How many pages do they view while on your site?
- Whether they come back to your site after visiting once before.
- How many people subscribe to your email list.
- What actions do they take while on your site (like buying a product or filling out a contact form)?Get in touch with us about professional website design