Online marketers and website admins should have at least a basic knowledge of technical SEO. This is because having basic technical SEO knowledge might end up being the difference between a properly optimized and high-ranking website and a website, which isn’t able to get a rank on the search engine results page of Google.
There is no denying that Technical SEO is not easy, but without proper guidance and the right approach, you will be able to implement it on your website. However, let us start by understanding what Technical SEO really is and how it can improve the Search Engine Results Page rankings of your website.
What Is Technical SEO
Technical SEO can be defined as the process or technique of improving a website’s technical aspects to boost the ranking of its web pages in Google and other search engines. The main pillars of technical SEO optimization are making the website faster, simpler to crawl, and understandable for different search engines.
Technical SEO, which is actually an important part of on-page SEO, primarily focuses on improving website elements for getting higher rankings on Google. It is important to realize that on-page SEO is quite the opposite of off-page. Off-page SEO is the process of generating exposure for your website through different online marketing methods.
Why You Should Technically Optimize Your Website
All search engines including Google want to offer the best possible results to customers for their queries. This is why robots of Google crawl web pages and evaluate them based on several factors. Some of these factors are based on user experience such as how much time it takes for a web page to load.
On the other hand, there are several other factors, which will help search engine robots to understand what your web pages are about, which is what structured data does along with other things.
As a result, improving the technical aspects of your website will make it easy for search engines to better crawl and understand your website. If you are able to do this well, then you will surely get better rankings for your website.
That said, it is crucial to remember that making serious mistakes with technical SEO can be quite costly. If you make any such mistakes such as adding a trailing slash at the wrong place in the robots.txt file, then you might even end up blocking search engine bots from crawling your website entirely.
There is a common misconception among online marketers that they should focus on the technical details of a website just for pleasing websites. However, this is not true, as all websites should work well across multiple devices, be faster, clear, and easy to use for website visitors. The good news is that you can achieve the above-listed things by creating a powerful technical foundation for your website.
How Technical SEO Helps In Boosting SERP Rankings
Google and other search engines will give preferential treatments to websites displaying certain technical characteristics. For instance, websites that ensure a secure connection and the ones with a responsive design are more likely to get a higher rank when compared to other websites. Focusing on technical SEO is the only thing you need to do to achieve the best results for your website.
There are several simple and effective steps that you can take to make sure that the technical SEO of your website is up to the market. Website admins and online marketers who follow the below-mentioned guidelines will be able to ensure that the structure and security of their website meet search engine algorithms expectations.
Use SSL Certificates
SSL or Secure Sockets Layer can be described as an advanced security measure that encrypts the communication between the user browser and the webserver. You will be able to easily spot websites that are using SSL certificates because their URL will start with HTTPS instead of HTTP.
The search engine giant, Google officially announced that they want all websites to have HTTPS instead of HTTP. Google also mentioned that secure websites with HTTPS will be given preference in search results over less-secure websites. So, you can start by ensuring that your website is safe and secure by installing an SSL certificate.
Did you know that a responsive website will automatically adjust itself so that users will be able to easily navigate through the website and read it easily on different types of devices? Google has made it clear that responsiveness is one of their most important ranking factors, which means that responsive websites will get a better SERP rank when compared to other websites.
It is also important to note that Google has introduced a ‘mobile-first approach when indexing web page contents. As a result, businesses must ensure that their websites are responsive and offer a fine and engaging user experience not just on desktop, but also on mobile devices.
Most internet users are impatient and they don’t prefer waiting for websites or web pages to load. Research conducted in 2016 revealed that approximately 53 percent of internet users prefer to leave websites if a web page does not open in three seconds or less. It is evident that the percentage of internet users who leave websites in such a small timeframe would have surely increased over the years.
Google is well aware that slow websites or web pages offer a bad or unsatisfactory experience to website visitors. This is one of the major reasons why Google prefers faster websites. If you have no clear idea on if your website is fast enough or not, it is best to check the speed asap and make changes if necessary.
Several other Technical SEO checklists must be analyzed and implemented if you want to boost the current rank of your website. If you are wondering where to get started, get in touch with us for expert guidance on how to implement technical SEO properly on your website.