For an architecture firm, the wow factor is quite essential. Your identity must give out the impression of grandeur, quality, professionalism, and responsible design. It is like telling your customers about how good you are through your website. Before your customers see your architectural marvels, they will unconsciously see how good your website looks and determine whether they want to do business with you or not. This is where you must ace the impression game through a well-designed and beautifully developed website for architecture.
Architecture is all about the visual appeal coupled with functionality and usability. All these things should reflect in your website so that the customers understand that you have an eye for it and an understanding of these concepts. How good you look on your website is how they will perceive you.