By having a digital presence for your brand, you can communicate effectively with consumers, tell a story about who you are as a brand, and set yourself apart from your competition. A digital presence encompasses all the ways that a consumer may interact with your brand online, such as discussions about your brand on social media, online reviews, and an impressive corporate website. This does not mean having a social media presence alone will help.
One of the biggest brands on the planet has minimum to no social media presence. We are talking about none other than Apple!