A Strong Digital Presence

Why Does It Matter? Even For Established Brands!

Generating engagement is the lifeblood of any thriving business/brand. In this digital era, brands must stay in touch with their customers and remain relevant. With the advent of the World Wide Web, the old-fashioned yellow pages have been replaced by online directories, which have changed consumer behavior since the beginning of the digital era. Over the last decade, more and more consumers have learned to find what they want online.

According to a Salesforce survey, 85% of consumers conduct online research before making a purchase decision, with websites (74%) and social media (26%) among the most popular sources.

Consequently, even established brands should have an effective online strategy to stay relevant and increase brand awareness in today’s digital world.

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By having a digital presence for your brand, you can communicate effectively with consumers, tell a story about who you are as a brand, and set yourself apart from your competition. A digital presence encompasses all the ways that a consumer may interact with your brand online, such as discussions about your brand on social media, online reviews, and an impressive corporate website. This does not mean having a social media presence alone will help.

One of the biggest brands on the planet has minimum to no social media presence. We are talking about none other than Apple!

Well, they do have social media handles made up on different platforms such as Twitter, Facebook, and Instagram but barely post any updates. Instead, they have a phenomenal corporate website to reach their customers.

Therefore, to put your best foot forward in front of consumers, you need to be found online. But the question,
“Why do I need a website?”, is still quite common.

So, without further ado,

here's why you need a professional, top-class, corporate website!

Reason #1

Your Customers Expect It

Your customers are online. So should your business!

The fact is that regardless of your digital standing, your customers are online, and they expect you to have a website to find more information about your business. Apart from e-commerce sites, the majority of professional websites are informational and address visitors’ pain points.
You can use your website to generate business, build brand recognition, spread goodwill among customers and target audiences, and deliver powerful marketing messages. Think of it this way – your website can deliver your marketing message 24 hours, 365 days a year!

Reason #2

It Provides Social Proof

People expect to see your website & get more information about the brand. Impress them!

Customers are influenced by what other people say about your business. Even if your brand is rated 5-stars on Google or Facebook, people expect to see your website to get more information about the brand. You can impress potential buyers and provide social proof by including customer testimonials on your website since prospective buyers are already looking for you online.

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Reason #3

Control the Narrative

Someone is likely looking for your service right now. Just pop up!

It is hard to control what people say about your brand, but you can influence the perception of your brand by telling your own story on the website. A website is a far more effective way to reach the public when compared to print ads or any other traditional advertisement method. Google has 5.6 billion daily searches, and 63,000 searches per second. With that much search volume, someone is likely looking for your service right now. Who gets the business if you don’t have a website? Certainly not you! But that competitive neighbor down the street who has an attractive, search-optimized site.

Reason #4

Maximize ROI

Bang for your buck!

Creating a website in the digital era doesn’t cost a lot of money, but it provides more bang for your buck. Having an SEO-optimized website lets you reach thousands of more potential consumers without spending much. Regardless of the industry you are in, the content on the website can influence customers’ purchasing decisions. It helps you reach a wider target audience for promoting your services or products.

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Reason #5

Website Adds To Company’s Credibility

It's all about Clarity, Credibility & Character.

A professional website will let the world know that you are serious about your business. And now is the time to invest in one. In an era when over 50% of smartphone users find new companies or products while searching on their phones, not having a website makes you look unprofessional. A study shows that 75% of online users judge a company’s credibility based on its website design. People are likely to engage with a company they trust, and the website serves as a starting point for that relationship.

Reason #6

Extend Your Working Hours

No more 'closed' signs for your business!

With a website, users can access your content any time during the day, at their convenience. So whether someone visits your website during the day or at midnight, you are always interacting with them, so no more ‘closed’ signs for your business! Furthermore, you will be able to build relationships with your customers by enabling AI-powered automatic chatbots on your website that can solve their basic problems when needed.

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Reason #7

Be In Control

Intrigue, interact & influence

A website is the first interaction between your target audience and your brand. It is entirely up to you to decide how to represent your company online. An extensive online presence can help increase awareness of your brand and strengthen your credibility at the same time. Furthermore, you can highlight all your awards, testimonials, and features that can alleviate your visitors’ pain points. This will increase the time your customers spend on the website and perhaps influence their decision to contact you.

Reason #8

It Is Far More Costly To Be Left Behind Than Having a Website

Nokia, Blackberry, Yahoo, Kodak. Don't get left behind like these brands.

The key to increasing sales, and growing your business is to have a professionally designed, brand-differentiating website. By being in front of the right audience with your brand’s story, you can connect with them more effectively.

Moreover, having a corporate website costs less than getting left behind and can provide huge returns over the long run. Therefore, instead of asking why your business needs a website, ask why not!

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Cost of Inaction

REASON #9

COI - Cost Of Inaction!

“I can’t afford to do that.”
“We haven’t budgeted that money out.”

ROI, as we all know, stands for return on investment. Any business must do a financial analysis before making important decisions like purchases or marketing to evaluate if the company can recover its investment and how long it will take. COI, or the cost of inactivity, is frequently overlooked, nevertheless.
What happens when we have a business issue, and we may even be aware of its cost, yet we do nothing to fix it? The result could be catastrophic!
Before determining the best course of action, make sure to estimate your COI as well.

Now that you know why you should have a corporate website, let's get started.

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